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European ecommerce To Reach Nearly €100 B December 5, 2003
The percentage of Western European Internet users that will shop online in 2003 is running nearly parallel with their American counterparts' plans for the holiday e-commerce season. According to Jupiter Research (a unit of this site's corporate parent), 40 percent of American surfers planned to shop online during November and December while 44 percent of Western European users shopped throughout the year.
The UK is expected to spend €24.3 billion worth of e-commerce revenues in 2008. Jupiter Research estimates travel products will continually dominate European consumers' online shopping — accounting for €33.3 billion or 34 percent of total online commerce spending by 2008. While 40 percent of online buyers will purchase travel online by 2008, 58 percent will buy books online.
Traffic statistics from Hitwise provide insight into the habits of the UK online shopper, finding that most are male (57.3 percent) and aged 35 to 44 (28.64 percent). The most popular shopping keyword searched by UK Internet users for October 2003 was "ebay," followed by "argos" and "amazon." UK e-shoppers display their interests through their selection of the most popular product-related keywords driving traffic to retail Web sites — "mobile phones," "digital cameras" and "lingerie."
Most Visited Retail Sites October 2003
eBay UK 23.38%
Amazon UK 6.08%
eBay Shops UK 4.40%
eBay 3.26%
MSN Shop 2.11%
Tesco 1.53%
Kelkoo UK 1.32%
Amazon 1.28%
Argos 0.98%
Play.com 0.98%
Source: Hitwise
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