Additional packages and webmaster services

Search Engine Submission and Optimisation

Continuous search engine submission and optimisation: 12 months @ £ 45.00/month. Includes submission to major search engines on a monthly basis, and paid submissions.

"Search engine submission" refers to the act of getting your web site listed with search engines. Another term for this is search engine registration. Getting listed does not mean that you will necessarily rank well for particular terms, however. It simply means that the search engine knows your pages exist. Think of it like a lottery. Search engine submission is akin to you purchasing a lottery ticket. Having a ticket doesn't mean that you will win, but you must have a ticket to have any chance at all.

"Search engine optimization" refers to the act of altering your site so that it may rank well for particular terms, especially with crawler-based search engines. Returning to the lottery model, let's assume there was a way to increase the odds of winning by picking your lottery numbers carefully. Search engine optimisation is akin to this. It's making sure that the numbers you select are more likely to win than purchasing a set of numbers at random. Terms such as "search engine placement," "search engine positioning" and "search engine ranking" refer to a site actually doing well for particular terms or for a range of terms at search engines. This is the ultimate goal for many people, to get that "top ten" ranking for a particular keyword or search terms.

Terms such as "search engine marketing" or "search engine promotion" refer to the overall process of marketing a site on search engines. This includes submission, optimisation, managing paid listings and more. These terms also highlight the fact that doing well with search engines is not just about submitting right, optimising well or getting a good rank for a particular term. It's about the overall job of improving how your site interacts with search engines, so that the audience you seek can find you.

The bottom line is, successful search engine submission is a process that takes months, even if you do get to the number one spot you've got to keep at it. It's not a fire and forget process Free submissions are ok if you want to be found by search engines, but the only way to get any where close to the top and stay there, is to get a professional on the case full time.

Contact us for free no obligation advice, it's our bread and butter, we even like the crusts.

Monthly web statistic analysis

Web servers create log files that sit on the web server. These track the activity that takes place on that server. Information is gathered for technical purposes so we can spot any errors that occur and rectify problems.

Log files contain lots of other information that is potentially of value to web site owners. This can include the number of visits the site has had, which pages the visitors looked at most often, even how long they stayed on each page. We can learn which sites visitors came from, which is mainly used to assess which search engines do us the most good and in some instances what phrase the visitor used to find us on a search engine.

This information is invaluable to any marketing person, however it's not as easy as reading it off the screen, view an example. This is why we analyse the log files for you and deliver them once a month in an understandable format. We will also pay attention to any particular marketing or sales projects you have running and report directly on them.

Web site maintenance

Your company evolves by the day and even by the hour, so should your web site. Sounds expensive, no that's the beauty of the web, it's dynamic, things can be changed. Ever produced a brochure and got a price or serial number wrong, 6000 brochures in the bin, £8000 wasted. Thankfully the web is different, it's fluid and evolves with you, that's why it's important to have a web design agency as a trusted partner to keep you online presence up to date.